Launch of Celebrus machine learning solution, D4T4 Solutions PLC, 2020-05-15

RNS Number : 9732M
D4T4 Solutions PLC
15 May 2020

15 May 2020


D4t4 Solutions plc


Launch of Celebrus machine learning solution


D4t4 Solutions Plc (AIM: D4T4, “the Group”, “D4t4”), the AIM-listed data solutions provider, announces today the launch of Celebrus Version 9.2 with newly embedded machine learning (ML) and natural language processing (NLP) capabilities. Celebrus, D4t4’s enterprise software solution, captures and instantly activates data across all digital channels to enable customer analytics and hyper-personalisation through one-to-one marketing in real-time.


Celebrus is the first solution in the industry to use machine learning to deliver Automated Marketing Signals. Automated Marketing Signals enable enterprises to better understand customer interest, life events, subscriptions and customer experience. These preconfigured signals reveal new revenue generating opportunities and dramatically limit customer churn.   


The value of the new NLP functionality lies in the ability for enterprises to immediately understand ‘customer sentiment’ in all digital channels including online chatbots, complaints feedback and product review forums. This speed is significant because it allows clients to make meaningful interventions ‘in the moment’ to safeguard customer relationships and reinforce their brand values. 


Celebrus is used by a range of leading global businesses across banking, insurance, retail, automotive and telecoms.


Peter Kear, CEO at D4t4, said:


“This is a particularly important product development. By introducing machine learning directly into Celebrus, we have achieved an industry first.


“There has never been a greater need for businesses to get the most from their data as more of our day-to-day interactions transition online. Celebrus 9.2 will provide our global enterprise customers with a notable advantage when it comes to the capture and instant activation of vast amounts of customer intent data in real-time.”




D4t4 Solutions Plc

Tel: +44 (0)1932 893333

Peter Kear, Chief Executive Officer

Charles Irvine, Chief Financial Officer


finnCap (Nominated Adviser & Broker)

Tel: +44 (0)20 7220 0500

Julian Blunt / Hannah Boros, Corporate Finance

Alice Lane, ECM


Instinctif Partners

[email protected]

Adrian Duffield / Kay Larsen / Chantal Woolcock



About D4t4 Solutions Plc


D4t4 Solutions Plc ( is ALL ABOUT THE DATA. 


D4t4 Solutions Plc operates within the fast-growing data and analytics market. This market encompasses ‘big data’, artificial intelligence, machine learning and the business intelligence market; this market which has been estimated to be valued at U$189 billion by the global independent analyst International Data Corporation (IDC), with a projected growth of 13.2% annually until 2022 when the market is anticipated to be worth circa.U$274 billion.


The business is focused on the finance and consumer sectors. The specific areas of focus for D4t4 are data and analytics related to the real time collection of data on how consumers interact with digital channels, the management and analysis of that data and the implementation of cost-effective platforms to assist companies get real value from their data assets. Celebrus, our software product, is a customer data platform that is in a market, according to research by the Customer Data Platform Institute (CDPI), that is expected to grow from £300m in 2016 to £1bn in 2019-20. 


We service clients in 22 countries. We are energetically focused on data platforms that enable clients who operate within the financial services, retail and consumer sectors to get the most from their data.  From capture, through to management and analysis, we provide comprehensive products and services that drive value from our clients’ information assets.


We are accredited to ISO27001: Information Security Management.


To find out more, visit


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