Agency agreement with Hasbro, Gaming Realms PLC, 2020-05-13

RNS Number : 6956M
Gaming Realms PLC
13 May 2020

13 May 2020


Gaming Realms Plc

(“Gaming Realms”, the ”Company” or the ”Group”)

Agency agreement with Hasbro


Gaming Realms plc (AIM: GMR), the developer and licensor of mobile focused gaming content, is pleased to announce it has signed a 2-year agency deal with Hasbro Inc (“Hasbro”), the global play and entertainment company committed to creating the world’s best play and entertainment experiences.

Under the terms of the agreement, Hasbro will have exclusive rights to act as an agent on behalf of the Group to identify and help negotiate licensing opportunities for the Slingo brand in various digital gaming categories.

With an established market presence in land based and digital gaming, through its Monopoly brands, the deal will enable Hasbro to bring further licensing opportunities to Gaming Realms in new and existing territories in certain digital gaming categories outside the online real money gaming and lottery segments.

Gaming Realms selected Hasbro as an agent to supplement its licensing business based on Hasbro’s status as a Top 6 Global Licensor, according to License Global’s 2019 Top 150 report. Hasbro has a long and successful track record of licensing well-known game brands into a wide range of digital game and gambling categories with major digital gaming companies including Electronic Arts, Ubisoft, Scopely and Scientific Games.

Michael Buckley, Executive Chairman, Gaming Realms commented: “We are extremely pleased to, once again, be working closely with Hasbro on what will be a key strategic partnership in the expansion of our Slingo brand. At Gaming Realms our priority has always been to create innovative and engaging content for users and to increase its reach by expanding the offering across a variety of market sectors and, we believe that this partnership will enable us to further develop this.”

Mark Blecher, SVP, Hasbro stated: “As Slingo is an incredible brand with a long heritage and engaged audience in multiple digital gaming and gambling categories, we are excited to apply our deep gaming licensing expertise on behalf of Gaming Realms to seek opportunities to bring the Slingo brand to life in new and unique ways.”





Gaming Realms plc 

Michael Buckley, Interim CEO and Non-Executive Chairman

Mark Segal, CFO


0845 123 3773

Peel Hunt LLP – NOMAD and broker 

George Sellar

Andrew Clark

Will Bell


020 7418 8900

Yellow Jersey 

Charles Goodwin

Georgia Colkin

Annabel Atkins

07747 788 221


About Gaming Realms


Gaming Realms creates and licenses innovative games for mobile, with operations in the UK, U.S. and Canada. Through its unique IP and brands, Gaming Realms is bringing together media, entertainment and gaming assets in new game formats. The Gaming Realms management team includes accomplished entrepreneurs and experienced executives from a wide range of leading gaming and media companies.


About Hasbro:


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms.  Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram.)


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