1 May 2020

ASOS plc (the “Company”)

Total Voting Rights

For the purposes of DTR5.6.1R of the Transparency Directive, the Company notifies the market of the following:

As at 30 April 2020, the Company’s issued and fully paid share capital consists of 99,764,802 Ordinary Shares with a nominal value of 3.5 pence each (“Ordinary Shares”), with one voting right per Ordinary Share. The Company does not hold any Ordinary Shares in Treasury.  The total number of voting rights in the Company is therefore 99,764,802.

The above figure of 99,764,802 should be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the Disclosure and Transparency Rules.

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Background note

ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels – ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.

ASOS’ websites attracted 215.4m visits during February 2020 (February 2019¹: 170.9m) and as at 29 February 2020 had 22.3m active customers² (28 February 2019: 19.2m), of which 6.8m were located in the UK and 15.5m were located in international territories (28 February 2019: 6.2m in the UK and 13.0m internationally).

¹Restated visits, previously reported number 171.6m, ²Defined as having shopped in the last twelve months as at 29/28 February