11 May 2020

Mirada plc

(“Mirada” or the “Company”)

Launch of New Turn-Key Solution – Iris in Swift Mode

Iris in Swift Mode Makes Mirada’s Solutions Accessible to More Operators

Mirada (AIM: MIRA), a leading provider of integrated software solutions for digital TV operators and broadcasters, announces that it has made its acclaimed Iris end-to-end multiscreen solution accessible to more operators with its new turn-key solution, Iris in Swift Mode.

The launch enables smaller operators and content owners to deploy a competitive, cloud-based video service with rapid time-to-market and an affordable business model with low upfront costs. Mirada believes that this new product will significantly increase its addressable market.

Iris in Swift Mode provides operators with a pre-packaged, cutting-edge multiscreen platform available in standard or plus versions. Swift Mode delivers live and on-demand content across a wide variety of devices including smartphones, tablets, laptops, Android TV set-top boxes, smart TVs and Google Chromecast.

Swift Mode includes all of the advanced features of Iris, such as cDVR (cloud Digital Video Recorder), advanced remote-control functionality, Live2VoD and content discovery, promotion and advertising features.  Customers can also benefit from consumption, operational and navigational insights from Mirada’s data intelligence platform, LogIQ. In addition, Swift Mode will incorporate Mirada’s UX (User Experience) Evolver tool. This uses unassisted machine learning for audience segmentation and enables the operator to change the way it presents and promotes its offering to different subscribers in real time. These are all superior, cutting-edge functionalities that are currently only offered by a handful of top tier operators.

With Iris in Swift Mode, operators reap the rewards of a cloud-based solution, including quick and easy integration of new features and functionalities and periodic upgrades to keep up to date with the latest market trends. Operators can also scale their service effortlessly to respond to changing customer expectations or surges in traffic.

As a turn-key solution, Iris in Swift Mode comes with several carefully selected third-party components included.  This provides operators with a one-stop-shop solution to launch their video service as quickly as possible without sacrificing the best quality experience for their customers.

Jose Luis Vazquez, CEO of Mirada, commented: “We are delighted to be launching Iris in Swift Mode, our new turn-key solution. This will enable operators of any size to provide the type of user experience currently offered by only a handful of top tier operators. We are confident Iris in Swift Mode will expand Mirada’s market reach and look forward to providing further updates.”

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About Mirada

Mirada is a leading provider of products and services for Digital TV Operators and Broadcasters. Founded in 2000 and led by CEO José Luis Vázquez, the Company prides itself on having spent almost 20 years as a pioneer in the Digital TV market. Mirada’s core focus is on the ever-growing demand for TV Everywhere for which it offers a complete suite of end-to-end modular products across multiple devices, all with innovative state-of-the-art UI designs.

Mirada’s products and solutions, acclaimed for unparalleled flexibility and optimal time to market, have been deployed by some of the biggest names in digital media and broadcasting including Televisa, Telefonica, Sky, Virgin Media, BBC, ITV and France Telecom. Headquartered in London, Mirada has commercial representation across Europe, Latin America and Southeast Asia and operates technology centres in the UK, Spain and Mexico. For more information, visit www.mirada.tv